Ref.ly is a link shortner provided by Logos Bible Software. It allows scripture to be typed out and shortened into a link.
John 3:16 = http://ref.ly/Jn3.16
The popularity of quotes and scripture on Twitter is undeniable.
If you need more information, I would be glad to provide it.
Thanks for the feedback, everyone. We’ll continue to monitor the support for a Ref.ly app for HootSuite.