Psychology, UI and re-engagement
Psychology: love HS tools and general UI. But I notice something about TweetDeck which invites re-engagement after a pause, which HS lacks. I'm not sure what it is though. Perhaps HS UI is rather too busy? At times I almost feel I need a break from it. Whilst using Twitter for work doesn't quite feel like 'working' overall, I feel that HS seems to have a feeling of 'work' about it. As much as I enjoy using HS, I do often find myself drifting back to using the Twitter website or even TweetDeck [which I really have some major issues with - which is where HS happened for me in the first place!] Just some thoughts. Best, K
We intend to further examine how our users use our tool and what further ways they can engage with our product.
A good way to answer this might be to say what features I most utilize when I do switch to another platform - like the Twitter website. I certainly like that it's easy to find a stream of exclusively my own tweets on Twitter. Plus on Tweetdeck I instantly have a stream of everything @ me, old style/new style RTs, and mentions. Additionally, the Twitter website is amongst the last places that it's possible to easily add or remove folks from lists. Doing the latter doesn't even seem to work reliably on Tweetdeck anymore. I can't visualize how to do it on Hootsuite