Give Ow.ly custom addresses (like bit.ly & tinyurl allow) Example:
Enable users to customize what comes after the slash in a shortened link via HootSuite, ie. http://web.site/customized
For example, if I want to shorten the URL of my widgets page to use in every marketing email I ever send about widgets, it would be nice to be able to specify http://myu.rl/widgets as that short url.
One of the main reasons I currently use bt.ly instead of ow.ly for URL shortening (besides that I want to be able to track links that aren't posted first with hootsuite, though that's already been suggested) is that bt.ly lets me enter in a custom string of text (like bt.ly/text) that's more readable than just a random string of alphanumeric soup. I find it's often worth having a slightly longer URL if it means I can recognize it.
We’d like to add more features to Ow.ly.
Fitzgerald Steele commented
This would go a long way to making the hootsuite shortner more competitive with those other free products. As it is, now I have to decide which is more important: readable-urls, or integration with hootsuite
Any closer on a decision?