It would be great to see a "per class" or per level (e.g. Hoot200) fee rather than a monthly fee. As an example, I am registered for an 8-week, graduate level, social media class and am paying a one time tuition fee of $2000. It does not require me to continuously pay per month for the class or the certification. Once the class is over, I have a permanent certificate, and I have graduate credits to transfer to another university. The class also covers more than just one social media tool. In theory, this should make me more marketable since I will know more than one tool and I will have knowledge of the legal and ethical aspects of using social media as a business tool.