Revamp the HSU Certificate so that it is the users upon completion and not dependent on monthly fees.
Currently HSU sells certificate programs without telling the user that they have to pay a continual monthly fee to keep their certificate that amounts to $264 a year if you want to be a certified professional. This is misleadig to the consumer when most certificate programs at real universities are set up as follows: 1) Enroll 2) Pay 3) Complete courses 4) Pass 5) Certificate is the students for eternity (without a monthly fee)
HSU sales program is misleading to students, users and social media professionals. This sales cycle needs to be rethought and adjusted to create true professionals certified in HS - not just a subscription scam created by the company.
Once you pass the exams and become HootSuite Certified, the badge is yours to keep and you can display it on your website or social media profiles! However, in order to remain listed in HootSuite’s Social Media Consultants directory, you must be an active and paying student of HootSuite University.
The monthly enrolment fee also gives you access to new lecture series and updated course ware. We’ll mark this under review as we look into updating the program.
Thank you for your feedback!
Mary Roscoe commented
Sounds like it times to call in the consumer fraud people. Bait and switch is against the law. If you have to pay a fee above and beyond the cost of program and that is not clear sounds shady to me.