Direct Publishing Causing Decrease in Impressions

Ever since I turned on direct publishing and used it I've had a significant decrease in impressions and likes on my posts. I really wanted this to work but it defeats the purpose!

I've ruled out a shadow ban, switched up hashtags, switched profile from business to personal and back and then it clicked that my first post that had these results was the first post using direct publishing. I've turned it off for now but I'd love to hear what anyone else is experiencing and if Hootsuite has any say/ideas on this.
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Unplanned · Last Updated

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