Dynamic Query String Per Platform/Account

Working to track engagement for specific posts and updates from platforms, my thought would be that a nice feature would be the ability to tag links to an associated website with different query strings based on platform.

For instance, to be able to create a status update that links back to a blog post on your main website that you want to share across all your social channels. It would nice if I could just enter the blog post URL once like (https://mydomain.com/blog/blogpost-title) and Hootsuite would automatically ad some tracking URL query strings to my specifications.

The initial obvious option would be to easily create Google Analytics specific campaign query strings for utm_source, utm_medium, utm_campaign, utm_content, etc. But in addition to those, be able to create my own custom query strings to append to the URL like "trkr=hstw" to let me know this link came from a Hootsuite (hs) update on the Twitter (tw) platform.

Although in this example it would be somewhat duplicated, the actual final URL would be something like the following before getting shortened.
https://mydomain.com/blog/blogpost-title?utm_source=twitter&utm_medium=social&utm_campaign=social-posts&trkr=hstw

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Comments

  • My God, YES. I don't for the life of me understand how Hootsuite hasn't made this happen. Having a source or medium of "Hootsuite" isn't helpful, and having to essentially manually tag each individual link just to get the correct source is a real pain. Do it like Buffer does: paste in the link, have the campaign tagging appear automatically.
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